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As we know, webinars can create some serious waves when it comes to contacting people who are interested in becoming a customer or investor. They are a great way to give out information and get the ball rolling on a new company or a new product that you may be producing.  What you may not know is that 50% of new customers for these particular businesses will attend your webinar first before they decide whether or not they want to invest or buy your product.  Knowing this statistic, you can make sure to tailor your webinar more so you can try and capture more of an audience.

Make your webinar interactive to grab the attention of new customer

To capture 50% of your new customers, you should make sure that the webinar is more on the interactive side, this will give your customers a sense of involvement and that the person giving the presentation is engaging in such a way that makes them also feel included as well as welcome.  Your customers is watching because they want to learn, so giving them more of an opportunity to do so will ensure that they will sign on, invest or purchase your product.

Get your message broadcasted

However, not all people will respond so positively to just a webinar. When you are dealing with people from around the age of 19-35, there are other options that you may want to consider to make sure that the presentation has high attendance and has a high response rate.  Some of these methods include social media (which is one of the most significant ways to get your webinar off the ground), text messaging as well as registration forms.  You could use Facebook Live, which is a free and simple way to get your message broadcasted around the world.  If you are in a more prominent company, you could use Zoom or other applications like it that are paid for but can be created more professionally.

Speaker for your webinar

Sometimes, finding a key speaker or losing a speaker for your webinar can be difficult and cause a headache and stress that is not needed.  If you find yourself in this kind of situation, there are options. One of the main options that you can go for is pairing up with another company that already has a pre-existing webinar program.  By doing so, you are not only helping yourself out, but you are also linking to another business that can create future links and investors.

Bottom Line

Making sure that you get 50% or more of your new customers signing on, investing or purchasing your product is critical.  Using a webinar can help you gain that 50%.  However, there are other tools such as social media (like Facebook) and text messaging that can help you sell your webinar before it starts.  If you know the right people, you can pair up with another company or business that has a pre-existing webinar app or program so that you both can gain exposure and create business leads and ties.

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